VIRGIN RED
’YOUR BUBBLE’
To launch Virgin Reds new rewards scheme, we blew up those little everyday moments in life. Moments where you can earn rewards, like blowing a bubble with some bubble gum. The story plays out to a re-record of the iconic 1980s track 99 Red Balloons, in an epic orchestral soundtrack performed by singer-songwriter Grace Carter.
ACTIVATION
And to make this even more rewarding, we made the idea fly with an icecream float. A van that is.
