LYNX
’KEEPING SCORE’

To launch the new Lynx Click fragrance, we followed an insight born out of the name. The exact moment when you ‘click’ with someone. We then brought this to life with one of those click counters nightclub bouncers use, so that guys could keep score and compare the amount of clicks they received with their mates. With the help of Hollywood heartthrob Ben Affleck, a million Lynx clickers were given away and thus, the clicking craze was born. We even created a microsite where guys could compete with other clikers across the globe. It proved to be the most successful Lynx fragrance launch ever and clickers are still changing hands on ebay today. And the campaign picked up awards from D&AD and British Arrows along the way.