Mcdonald’s
MCSOCIAL
A series of cheeky social campaigns and actitvations for McDonald’s UK.
McNugget boot
McNugget boot
MCNUGGET BOOT
McNuggets are iconic. With the most iconic McNugget being the ‘boot’ shape. So naturally, we decided to turn these into some real boots, creating the most iconic fashion statement ever, the McNugget Boots. Fashionable? Yes. Delicious? Absolutely. Real? Absolutely not.
Happy April Fools.
McHelter-skelter
McHelter-skelter
MCHELTER-SKELTER
To launch McDonald’s Winning Sips drinks promotion, we created a giant cup and turned it upside-down into a helter skelter, to bring that winning feeling to life.
MCFLURRY CANCELLED
MCFLURRY CANCELLED
MCFLURRY CANCELLED
It’s cancel culture gone mad.
As part of McDonald’s ‘Change a little, change a lot’ initiative, and to announce the change from plastic to paper-based McFlurry spoons and cutlery, we wanted to get as much attention as possible by telling the world that we were cancelling the iconic McFlurry*
*spoon.
With the total organic reach on socials reaching 1.1 million, McFlurry clickbait was everywhere, even if it did shake the nation. Job well jobbed.