VELVET
’SOFT FACTORY’

Toilet roll is the least interesting product you’ll ever buy, even if it’s the most useful. The insight was based around the product. It’s made different, double ply meaning it’s double soft. We began to wonder what the factory would be like. How would they have fun at work? Thus the ‘Soft Factory’ idea was born. We found a real family of stuntmen and women who worked on James Cameron’s ‘Titanic’ and had them fling themselves into the Double Velvet all around the factory. The result? A slew of awards including a Gold Arrow, a Cannes Lion and a D&AD Wooden Pencil. In short, the most successful bog roll ad ever made.