TANGO
’REHAB’

Tango had been put on the fizzy nasty list for being full of junk ingredients. In an effort to combat this bad perception, they cleaned up their act by getting rid of artificial flavours and colourings. But as Tango has along history of funny advertising, we didn’t want to make it to worthy. So, the ‘Rehab’ Idea was born. Brought to life by using a fictitious sleazy journalist trying to sell stories of Tango in rehab to Heat Magazine. Then we made some certificates from fictious rehab clinics and let the fun play out. The campaign garnered a Silver Lion at Cannes, A One Show Pencil and a D&AD Wooden Pencil.