H&M
#UNCOVERED
To promote H&M’s David Beckham bodywear line, we created the first ever interactive Super Bowl campaign. Giving viewers the option to vote whether they wanted to see David Beckham covered or uncovered, in the buff or not in the buff. Therefore, in the first ad break the audience got to decide which ending they wanted to see by the end of the Super Bowl. They could also buy clothing directly from their Smart TV and the collection sold out in seconds. And of course Beckham’s bare arse won the day and was seen by over 100 million people.
VOTE #COVERED OR #UNCOVERED
VOTE #COVERED OR #UNCOVERED
POOLSHARK
And in case Beckham’s bottom wasn’t enough, for his essentials range we recreated an iconic movie moment. A hommage to the Paul Newman classic, ‘The Hustler’.
