Ed Edwards is a Cannes Lion, D&AD & Gold, Arrow award-winning Writer and Creative Director.

Ed has over 20 years experience and has won more than 50 major advertising awards at top London agencies such as DDB, BBH, Fallon and CHI&Partners.

He has created famous campaigns for big brands such as Volkswagen, Audi, Lexus, Levi’s, Ben&Jerry’s, British Airways, BBC, Sony, and Axe. Ed has vast experience managing accounts, leading creative departments and winning new business pitches.

Ed has been a freelance CD since 2012. He wrote the pitch winning idea ‘Limitless’ for Bentley at Atomic London. Came up with the big idea, ‘Unstoppable Spirit’ or the new Land Rover Discovery Sport at Y&R, and created the much loved David Beckham interactive Super Bowl ‘Uncovered’ spot for H&M,

Most recently Ed led the Dove account at Ogilvy London and came up with the ‘Curse For Curzon’ campaign to help save independent cinema, Curzon Soho.

TV. D&AD Pencil winning ‘Love of Live’ Campaign, for BBC Radio One, Gold Arrow and Cannes Lion winning’ Soft Factory’ for Velvet, Double Arrow winning ‘Satellite’ for Audi A6, The popular ‘Keeping Score’ spot for Lynx/Axe featuring Ben Affleck, Levi’s ‘Ice Cream’ and the David Beckham H&M campaign which includes ‘Pool Shark’ and the interactive Super bowl spot ‘Covered/Uncovered’

PRINT. Campaigns include: Cannes Lion winning ‘Non Slip’ and ‘Protective Packaging’ for VW Golf, the Cannes Lion winning ‘Rehab’ campaign for Tango, Anchor ‘Free Range Butter Co’ Poster Campaign and the Multi award winning Ben & Jerry’s ‘Homemade Ltd’ Launch Campaign.

DIGITAL. The Lynx/Axe ‘Clicker’, Schwarzkopf ‘Hair Monsters’, Viasat ‘Personal Cinema’, H&M ‘Covered/Uncovered’ and Land Rover ‘Unstoppable Spirit’

DDB 1995 -2000 Creative/Writer
Fallon 2000- 2005 Creative/Writer
BBH 2005-2007 Senior Creative/Writer
CHI & Partners 2007-2011 Creative Director & Partner
Devilfish 2011-2012 Executive Creative Director
Ragged Crow 2012-Present Freelance Creative Director


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